Harmony Community Members

Rasha Day

Rasha Day

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Product marketing manager ✏️
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  • She holds a first degree in Business Administration and International Economics from the University of Turin, Italy, giving her a deep understanding of global markets, analyzing consumer behavior, and building data-driven and culturally diverse growth strategies.
  • She holds an MBA in Sustainability and Global Green Programs from the University of Haifa, where the program integrated strategic thinking and responsible management and shaped her vision of the role of marketing in balancing profitability and sustainability.
  • She completed Google Digital Marketing Fundamentals and Innerteam's Leadership Management course, which enhanced her skills in analyzing marketing data, designing digital campaigns, and leading teams towards measurable results and growth.
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  • She started her career at Polytex Technologies as a product marketing manager, where she built and implemented product launch strategies for global markets, developed product identity and positioning, and crafted appropriate marketing messages, contributing to a stronger commercial presence and increased sales.
  • She led the company's corporate sustainability project, which enabled it to achieve ISO 14001 accreditation, strengthening its position in European markets.
  • She later joined Haat as a product marketing manager, where she developed marketing strategies based on data analysis and market research, implemented successful launch campaigns that increased product adoption by 20%, and created customer loyalty programs that led to increased engagement and brand trust.
  • She then joined the Center for Educational Technology (CET) - Tel Aviv as a Product Marketing Manager, where she led an integrated digital marketing strategy for educational products, including digital campaign management, user experience optimization, and interactive content creation, resulting in a 25% increase in user adoption.
  • Today, she is the Director of Marketing for Astramed and Dr. Amjad Khoury's clinic, overseeing the development and implementation of comprehensive marketing strategies for aesthetic medicine and advanced medical treatments, including visual identity building, digital advertising campaign management, creative content development, and marketing performance analysis to increase awareness, improve image, and drive customer growth and satisfaction.
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  • She lived for five years in Italy, where she gained rich experience in adapting to different cultures and learning that life is measured by what we discover within, not just where we are.
  • She sees challenge as an opportunity for growth rather than fear, and finds joy in exploring the unknown and learning new things in both work and life.
  • She speaks four languages: Arabic, Hebrew, English, Italian, and understands Spanish. This gives her a high capacity for deep human connection, which she considers the essence of true marketing - understanding the human before the message.
  • She keeps her balance by traveling, exercising (Pilates, tennis, gym), and spending time with dogs, family, and friends.
  • She believes that small moments give great energy to continue on the journey of learning, experiences, and personal and professional growth.
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Eating is my favorite way to learn about the world

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